In the wake of what may be the most economically trying time of this century, companies are looking ahead to see how they might survive the future. SalesMuscle, a Bay-Area based sales specialist, is seeing companies double down on their people, relationships and ability to stay viable. Businesses “aren’t holding back,” says SalesMuscle founder Lou Parrague. “We’re seeing a lot of investment in infrastructure, likely due to shifting demographics.” SalesMuscle, established in 2015, spends time helping companies restructure, assess employees, support growth and build revenue. Parrague feels that this increase in movement is a reason for optimism for the economy at large despite the fearfulness many are feeling after 2020.

The past year and the experience of the COVID-19 pandemic forced many young Americans to pause and take a look at their lives. The result of this forced pause has relocated many young working professionals. Parrague and his team have recently expanded to serving companies in Europe, Singapore and the Southern States of the lower 48. With an ever-growing list of open positions that need filling, SalesMuscle shows America that there are still jobs to be had. There is a lot of work to be done, what our economy needs now more than ever is cash flow, grit and optimism. As long as businesses continue to prioritize their sales and relationships, there will be hope for that continued circulation. In a time where so many businesses and individuals are in contraction and retreat, this story of expansion keeps our eyes toward the horizon.

Story by L. Mello, January 2021